Dawg Talk

Ban the bone is the mantra we chant when we need to remind ourselves why we created W’ZIS.

It’s about four dogs, Pepper, Marmite, Greta and fictional Dave. And four miffed dog owners, bored of the day-to-day and uninspired by the dog treats available to us.

There wasn’t much point in creating W’ZIS without a clear vision of why we’re doing this and where we wanted to take our concept. More than a belief and a point of view — we needed a set of guiding principles to ensure we never lose sight of why we gave up the day jobs and the joy we were so intent on delivering.