Built for Dogs, Not Humans
Dogs eat with their noses first and their mouths second. That’s why our small rewards are built around aroma and texture. Firm to the bite. Packed with natural plant- based ingredients. Big taste in one calorie - without resorting to junk like sugar.
Why We Obsess Over Detail
When you’re rewarding all day - on walks, at home, during training - you need a treat that feels exciting for your dog but sits right with you. That means flavour from honest ingredients, not shortcuts.
What Makes Them Work
- 1 calorie each = guilt-free repetition for training.
- Firm, angular texture slows them down and makes every piece feel substantial.
- Whole veg and proteins at the core: pumpkin, sweet potato, chickpea flour, pea protein.
- Smoky notes in some recipes, savoury yeast extract across the line- up.
- Mint, beetroot, red cabbage, and tomato powder add freshness, colour and depth.
- Zero sugar, zero molasses, zero syrups - just ingredients that matter.
The Ingredient Story
- Pumpkin & sweet potato. Gentle on digestion, naturally flavourful, add body without sweetness overload.
- Pea protein & chickpea flour. Create the firm chew dogs love and supply clean protein.
- Beetroot & red cabbage. Add earthy depth, dual colour, and subtle aroma cues.
- Tomato powder. Sharpens the savoury edge and boosts umami.
- Yeast extract. The savoury anchor, delivering that meaty depth dogs crave.
- Mint. A fresh hit in selected recipes for variety.
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Smoky volatiles. In some flavours, a bold aroma cue that lights up a dog’s nose. Dogs have fewer taste buds than humans, but their sense of smell is up to 100,000 times stronger - so aroma and texture are far more powerful than sweetness.
No Tricks. Just Taste.
Our small rewards aren’t just treats - they’re sensory tools. Built with vegetables, proteins, herbs, and savoury depth, they hit the dog’s nose first and satisfy in the bite. That’s why they work for training, recall, or just everyday “good dog” moments. No sugar. No gimmicks. Just ingredients they love.
👉 Want to geek out on how aroma drives canine appetite? Start here: Palatability in pet foods - review
