Health Matters

The Power of One (Calorie)

The Power of One (Calorie)

Tiny Numbers, Big Wins

Our small rewards come in at just 1 calorie each. And our Wowzers? Half a calorie. That means you can train, recall, and spoil without tipping the scales. More “good dogs” per day, fewer guilty looks from the vet.

Why That Matters

Calories count. Not just in your dog’s bowl, but in every single treat you hand over. The rule of thumb? Treat calories still count towards daily intake. If you don’t subtract them, you’re quietly overfeeding. That’s how “just a few extras” turn into the wrong kind of extra.

What Low-Calorie Treats Let You Do

  • Reward often. Reinforce behaviours without rationing.
  • Stay guilt-free. No hidden calorie creep that sneaks up on the waistline.
  • Train sharper. Dozens of repetitions won’t blow the daily tally.
  • Mix it up. Wowzers at half a calorie for micro-rewards; Small Rewards at 1 calorie when it’s time to make a point.
  • Feel in control. Because you’re working with your dog’s diet, not against it.

The Calorie Reality Check

  • A medium dog might need 700–900 calories a day (depending on activity).
  • That daily total includes everything: main meals, chews, scraps from the table, and every single treat.
  • “Just five 20-calorie treats” = 100 calories. That’s more than 10% of some dogs’ daily intake gone in seconds.
  • With W’ZIS, five Small Rewards = 5 calories. Five Wowzers = 2.5 calories. Big difference.

Why We Do It This Way

Because training should feel joyful, not like calorie maths. One calorie gives you freedom. Half a calorie gives you power. And both give you a dog who thinks every “sit”, “stay”, and “leave it” is the best decision they ever made.

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