Health Matters

Why Firmness Matters

Why Firmness Matters

More Than a Tiny Snack

Our small rewards may only measure around 14mm wide, but they punch far above their size. Hard. Angular. Built with intention. That firmness isn’t an accident - it’s the secret to why they feel like a proper treat instead of a crumb.

The Power of the Bite

Dogs aren’t just swallowing machines. They enjoy the process — the crunch, the chew, the satisfaction of something that lasts more than a blink. A flimsy soft treat disappears too fast. A firm, angular bite delivers a bigger pay-off in the dog’s mind.

Designed With Purpose

  • 14mm size. Small enough to train with, big enough to feel significant.
  • Hard texture. Slows down the gobblers, extends chewing time.
  • Angular shape. Not round, not bone-shaped — those sharp edges make it feel different in the mouth.
  • Satiety signal. The resistance of a proper bite tells the brain “you’ve had something worth it.”
  • Practical for training. Holds its shape in your pocket, no greasy mess, no crumbling dust.

What the Science Says

  • Texture drives preference. Studies show dogs respond strongly to firm mouthfeel, not just flavour.
  • Extended chewing links to more sensory stimulation. Which is part of what makes a reward rewarding.
  • Angular designs. Used in food engineering to create more surface contact and “bite impact.”
  • Size matters. 14mm is small enough to repeat often but not so tiny it feels insubstantial.

A Treat That Works Harder

Our small rewards aren’t just about taste - they’re about experience. Firm, angular, 14mm wide: engineered for the way dogs really eat. Because if you’re going to repeat a reward a hundred times in a day, it needs to matter every single time.

👉 If you’re into the detail of texture and palatability, here’s an academic rabbit hole worth exploring: Measuring palatability of pet foods

 

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