Dogs, like humans, are more likely to perform an activity again if they’re rewarded for their efforts. Of course, for us, the reward can be psychological, emotional and physical. For dogs well, they mostly prefer physical ‘pats on the back’ in the...

Ban the bone is the mantra we chant when we need to remind ourselves why we created W’ZIS. Simply put, we say no to dull, brown and bone shape treats. The generic, unimaginative stuff peddled to our pooches by beige, probably bored executives of t...

It’s about four dogs, Pepper, Marmite, Greta and fictional Dave. And four miffed dog owners, bored of the day-to-day and uninspired by the dog treats available to us. Since we are based in Brighton, or Dogtown UK, going by the dog to household ra...