Some partnerships just feel right. For us, that’s All Dogs Matter.
Every year, hundreds of dogs are abandoned or surrendered in London and the South East. All Dogs Matter steps in — rescuing, rehabilitating, and rehoming them with families who’ll give them the love they’ve been missing. Big dogs, little dogs, young, old, pedigree, mutts — they don’t judge, they just help.
We love what they do. So we back them.
- We send free W’ZIS treats for their meet-ups
- We raise money whenever and however we can.
- We use our platform to shout about their work, because the more people who know them, the more dogs find homes.
And we’re not the only ones who think they’re brilliant. Jo Brand, Ricky Gervais and Sue Perkins are just a few of the patrons using their voices (and wit) to champion the cause. That mix of grassroots graft and big-name backing is what keeps tails wagging and adoption stories flowing.
It’s early days for us, but we want to do more. More support. More awareness. More wagging tails. Because when a dog goes from unwanted to rehomed, it doesn’t just change their life — it changes the humans’ too.
The goal? Fewer sad stories. More happily-ever-afters.




