Why Our Treats Look, Smell and Crunch Like No Other
We didn’t copy anyone else. We built something completely different with input from canine nutritionists and behaviour experts. Every edge, crunch and colour in a W’ZIS treat has a reason.
Built to Stand Out
Most dog treats look like relics from the 90s. Brown, round, boring.
Ours are W-shaped. Dual-coloured. Designed to pop off the shelf and out of your pocket. Dogs notice. Owners remember.
It’s not just about design. Studies show that high-contrast shapes and colours stimulate curiosity and play in dogs, leading to more engagement and joy at treat time.
Built to Tempt
Dogs follow their noses, so we gave them something worth sniffing.
A deep, smoky aroma that says “mmm… bacon”, but it’s 100% plant-based. No meat. No mystery ingredients. Just scent science that makes tails move.
Veterinary nutritionists back scent-driven reward training as key to positive reinforcement and stronger bonds between dogs and owners.
Built to Scrape
Most treats are soft and forgettable. Ours bite back. The firm texture scrapes as it chews, helping to clean teeth the natural way.
Clever shapes. Real resistance. Proper function.
Vets agree that firm-textured chews help reduce plaque and tartar buildup, supporting long-term oral health without synthetic additives.
Built to support Health
Each treat is hypoallergenic and just one calorie. That means more rewards, less guilt, and zero worries about sensitivities. You can treat all day without tipping the scales or triggering common intolerances.
No nasties. No fillers. Just clean, plant-powered nutrition that’s gentle on digestion and kind to every dog.
With over 40% of UK dogs overweight, calorie control and ingredient quality matter more than ever. That’s why our treats deliver pleasure without compromise.
Built to Be Chewed
We made them hard on purpose. It’s good for jaws, satisfying for chewers and makes every bite feel earned.
Chewing releases endorphins, which help dogs relax and feel happy. The resistance strengthens jaw muscles too.
Built to Defy Beige
The pet aisle is full of dull brown biscuits pretending to be healthy.
We’re not pretending. We’re proof that treats can be bold, beautiful and better for your dog.
Backed by good science. Built with better ingredients. Designed to make healthy feel exciting.
