Dog treats have a dirty secret: most are padded with cheap grains. Wheat, maize, rice — they bulk out the biscuit and bulk out your dog. For many dogs, that’s more than just filler. It’s discomfort, itching, or worse.
Here’s why grain-free matters — and why W’ZIS is the right choice if your dog has grain intolerance.
Grain Intolerance in Dogs: The Basics
Grains sound harmless. They’re in most supermarket treats and a lot of kibble. But for many dogs, they’re a silent trigger for discomfort. Here’s what’s really going on:
How intolerance works.
It’s not a dramatic allergy, it’s more of a slow burn. A dog’s digestive system struggles to break down the proteins found in grains like wheat, corn, or barley. Instead of absorbing them smoothly, the gut reacts with inflammation.
The symptoms you actually see:
- Skin. Constant scratching, red patches, paw licking, dull coat.
- Ears. Recurring infections or smelly wax build-up.
- Tummy. Gas, bloating, soft stools, diarrhoea.
- Mood. Irritability and lower energy (because living with gut ache isn’t fun).
Breeds more prone to issues.
While any dog can develop a grain intolerance, certain breeds crop up more often in vet reports: West Highland White Terriers, Retrievers, German Shepherds, and Setters, to name a few.
The misdiagnosis trap.
Many of the symptoms overlap with flea bites, environmental allergies, or general “sensitive stomach.” That’s why grain intolerance can take months — even years — to pin down.
Why treats matter most.
Owners often switch to grain-free kibble but forget the little extras. A handful of grain-loaded treats each day is enough to undo all the hard work of a grain-free diet.
Grains aren’t toxic. But for an intolerant dog, they’re a constant irritant.
Why W’ZIS Works for Grain-Free Dogs
Every treat in our range is 100% grain-free. That means:
- No wheat. A common culprit behind itchy skin and digestive flare-ups.
- No maize/corn. Cheap filler in most dog biscuits, but tough for some dogs to break down.
- No barley, oats, or rice. Even “healthy grains” can cause issues for sensitive stomachs.
Instead, we use:
- Sweet potato flour. A slow-burning carb that’s easy to digest.
- Pea flour. Adds body and mild protein without the grain baggage.
- Fruit and veg. Real ingredients like blueberry, apple, tomato, broccoli, pumpkin.
The result? Treats that are light on the tummy but still full of flavour and crunch.
Why Grain-Free Treating Matters
- Digestive comfort. No more unpredictable toilet trips.
- Healthier skin and coat. Many itchy dogs calm down once grains are cut.
- More energy, less bloat. Easy digestion means more fuel for play.
- Confidence in every bite. No hidden fillers, no mystery “derivatives.”
