Dog treats usually contain meat. Chicken, beef, lamb, sometimes fish. But for some dogs, meat is the very thing making them unwell. Meat protein intolerance is more common than you think, and it leaves owners scrambling for alternatives that are safe, healthy, and still fun.
This is where W’ZIS comes in: completely meat-free, plant-based treats that don’t compromise on flavour or design.
Meat Protein Intolerance in Dogs: The Basics
What it is.
Meat protein intolerance happens when a dog’s immune system or digestive system reacts badly to the proteins found in common meats like chicken, beef, or lamb. It’s not just “fussy eating.” Their body misidentifies those proteins as a threat, which sparks inflammation and discomfort.
Allergy vs intolerance.
They’re often confused. A meat allergy tends to show up as skin reactions (itching, rashes, hotspots), while an intolerance is usually gut-related (loose stools, vomiting, gas, bloating). Both can coexist, and both make life miserable for dogs if ignored.
The symptoms you see at home
- Skin. Persistent scratching, paw chewing, ear infections, hair loss.
- Digestive system. Soft stools, diarrhoea, vomiting after meals, foul-smelling gas.
- Behaviour. Restlessness, lethargy, or general crankiness from constant discomfort.
Which proteins cause trouble most often.
Chicken and beef top the list, simply because they’re used everywhere. Lamb, dairy, and even fish can also trigger reactions.
Why it’s tricky to diagnose.
The signs mimic lots of other issues — parasites, environmental allergies, even stress. Proper diagnosis often requires an elimination diet: stripping food back to the bare minimum and re-introducing ingredients one by one.
The hidden culprit — treats.
Many owners manage to cut meat from their dog’s main meals but forget about treats. A couple of chicken-based training bites or beef-flavoured chews a day is enough to keep symptoms going.
Why W’ZIS Works for Dogs with Meat Protein Intolerances
Our treats are 100% meat-free and plant-based. That means:
- No chicken, no beef, no lamb, no fish. None of the proteins that trigger the most common intolerances.
- Plant-powered recipes. Sweet potato and pea flour form the base, with fruits, veg, and herbs adding flavour and colour.
- Low protein (~5%). Much gentler on sensitive stomachs compared to high-protein meat snacks.
- Fun and functional. From 1-calorie training rewards to longer-lasting Dubya chews, there’s something for every moment.
The Benefits of Treating Meat-Free
- Happier digestion. Less bloating, diarrhoea, or vomiting.
- Better skin and coat. Irritated skin often clears once meat is removed.
- Lower risk of flare-ups. No hidden meat by-products lurking in the ingredient list.
- Peace of mind. Every tin and pouch looks stylish enough for your kitchen counter and safe enough for your dog’s diet.
