Dog treats are usually full of things you don’t want near your dog. We ripped up that rulebook. Here’s what we leave out — and why your dog’s better for it.
No Meat By-Products
Most dog treats bulk up with “meat derivatives” (read: the unmentionable leftovers). We don’t touch the stuff. Our plant-based recipes use clean, identifiable ingredients that are gentler on tummies and better for the planet.
No Grains or Gluten
Wheat, corn, and cheap grain fillers make up the bulk of ordinary dog biscuits. They’re linked with allergies, itchy skin, and dodgy digestion. W’ZIS treats skip them entirely, so sensitive dogs stay comfortable.
No Added Sugar
Yes, some dog treats still sneak sugar in. Madness. Dogs don’t need it, and it wrecks their teeth and waistlines. At 1 calorie each, our treats are sugar-free and guilt-free.
No Artificial Colours
That neon yellow in other treats? Not food. It’s dye. We stick to natural colours — purple from sweet potato, green from broccoli, orange from pumpkin. Real food, real colour, no fakery.
No Artificial Flavours
If it smells like “smoky bacon” in a normal dog treat, odds are it came from a lab. Our flavours come from actual food ingredients: peanut, apple, blueberry, tomato. If it says “smoky,” it’s a natural smoke flavour.
No Rawhide
Rawhide is cheap, tough, and a choking hazard. We won’t go near it. Our chews are designed to last without risking your dog’s safety.
No Dairy
Lactose and dogs don’t mix — most can’t digest it properly. We keep our recipes dairy-free so there’s no upset stomach later.
No Boring Brown Bones
This one matters most. Our treats don’t look like every other dull bone-shaped biscuit. They’re W-shaped, dual-coloured, and vibrant — because style counts too.
Why This Is Good News for You (and Your Dog)
- Fewer Allergens. Less scratching, itching, and upset tummies.
- Healthier Teeth. Sugar-free means fresher breath and fewer vet bills.
- Waistline Friendly. 1 calorie each, so you can treat without guilt.
- Planet Positive. Plant-based ingredients = smaller pawprint.
- Designed to Be Desired. Our tins are as collectible as the treats are craveable.
